For years Jack Prelutsky has been known informally as a poet laureate for kids. Now the Poetry Foundation has made it official, naming him the nation’s first Children’s Poet Laureate and putting a prestigious stamp of approval on the man and his work. So just what is it about Prelutsky that compels this respect? Why do kids write him letters and hug him when he turns up for school visits? Why do adults take his work seriously?

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